Fashionable clothing brands in USA are following in an age old tradition. There has always been an interest in fashion and clothing. In biblical history, Jacob showed his love for Joseph with a multi-colored coat. Chinese emperors were depicted with ornately detailed robes. Rich men and women of Europe went all out with wigs, tights, buckles and frills. People’s interest in style hasn’t changed, but the looks certainly have.
Traditional styles were brought to America with the early immigrants. While styles overseas continued to change, the immigrants were more concerned with surviving their harsh new home than what their old neighbors were wearing. Eventually, they moved from survival mode to an established society, but ruggedness and endurance have remained hallmarks of the American trend.
In 1873, one of America’s first brands, Levi Strauss & Co., put its name on the first blue jeans, the quintessential mark of American style. Remarkably, this current, worldwide fashion statement was created for working men; men who needed tough material and rivets at stress points in their work clothes.
Another current trend setter in America also began as a “fill a need” kind of venture. In the 1880’s, flannel shirts sold out of a hand cart to Pennsylvania coal miners, and sewn by the founder’s wife, became the foundation of Van Heusen. Now represented by such brands as Gant, Geoffrey Beene and Izod, Van Heusen is a premier supplier of high end business suits and business casual wear.
In 1936, Eddie Bauer patented the first goose down insulated jacket, and was providing the U. S. Army Air Corps with goose down products only six years later. The puffy, warm outerwear became a point of style.
Jeans and T-shirts became the staple pieces that elevated many of the successful American brands today. This is evidence of the attitude that respects a person more if they earn their millions through hard work than if they inherit them. This casual style didn’t just stay in America. Societies that shunned function in favor of form have traded it in for comfort and service.
America is no longer in the survival phase of those early immigrants. The working man’s style has gotten an upgrade. The classic jeans and T-shirts are commonly seen on runways the world over. Button-up dress shirts are typically worn buttoned down, showing the ever-present T-shirt underneath.
American style is represented by such brands as Abercrombie & Fitch, Pacific Sunwear, Aeropostale, Zumiez, Tommy Hilfiger, American Eagle Outfitters and The Gap. Designers like Calvin Klein and Liz Claiborne bring American casual and working style to the world. As long as people want comfortable and trendy clothes, the world will be supplied with fashionable clothing from brands in the USA.
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